Google Ads Measurement Certification
What does the term attribution mean when used to describe an advertising-related occurrence?
Attribution means determining the cost of each asset used in a marketing campaign.
Attribution means determining how much credit to award a client for their referral.
Attribution means determining how much cost each channel requires.
Attribution means determining how much credit each step of a process should receive.
Correct Answer
Attribution means determining how much credit each step of a process should receive.