What’s the drawback of optimizing only for online conversions?
You may miss out on potential customers who watched your ad
You may miss out on potential customers who engage across all ad formats
You may miss out on potential customers who show interest in your product.
You may miss out on potential customers who purchase offline only or research online but buy in-store.
Correct Answer
You may miss out on potential customers who purchase offline only or research online but buy in-store.
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About the Grow Offline Sales Certification
The Grow Offline Sales Certification covers how Google Ads drives sales that happen away from the website: store visits, phone calls and offline conversion imports, and how to optimise campaigns towards those outcomes.
Exam guide and all 150 Grow Offline Sales questions →Related Grow Offline Sales questions
- 1What may happen if you optimize towards online conversions only?
- 2Which of these automation tools is useful for optimizing online and offline shoppers?
- 3What might you miss out on if you optimize for online conversions exclusively?
- 4When developing an online-to-offline strategy, how can you engage with your team?
- 5You want to try out omnibidding, but there are certain categories that are offline only. What’s the recommended omnibidding setup?
- 6You run the marketing for a small retailer with an existing eCommerce business. They’re expanding to 20 stores within the next few months with the goal of growing total sales, both online and in-store. What approach should you take that would assist in achieving their goal?