Your team wants more clarification around what information is covered in the User Acquisition Report and the Traffic Acquisition Report. What would you highlight for your team as the key differences between the two reports?
The Traffic Acquisition Report covers the very first campaign/source/medium the user arrived at your site with. The User Acquisition Report covers the campaign/source/medium for the session.
The User Acquisition Report covers the very first campaign/source/medium of the session. The Traffic Acquisition Report covers the campaign/source/medium of the last touch.
The Traffic Acquisition Report covers the campaign/source/medium the user arrived at your site with, using a data-driven attribution model. The User Acquisition Report covers the campaign/source/medium of the last touch.
The User Acquisition Report covers the very first campaign/source/medium the user arrived at your site with. The Traffic Acquisition Report covers the campaign/source/medium for the session.
Correct Answer
The User Acquisition Report covers the very first campaign/source/medium the user arrived at your site with. The Traffic Acquisition Report covers the campaign/source/medium for the session.
Official documentation: https://measureschool.com/ga4-user-acquisition-vs-traffic-acquisition/
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Exam guide and all 238 Google Analytics (GA4) questions →Related Google Analytics (GA4) questions
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- 3What’s the key difference between the User Acquisition Report and the Traffic Acquisition Report?
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