What’s the key difference between the User Acquisition Report and the Traffic Acquisition Report?
The Traffic Acquisition Report looks at the very first ampaign/source/medium the user arrived at your site with, whereas the User Acquisition Report looks at the campaign/source/medium for the session.
The Traffic Acquisition Report looks at the campaign/source/medium the user arrived at your site with using a data-driven attribution model, whereas the User Acquisition Report looks at the campaign/source/medium of the last touch.
The User Acquisition Report looks at the very first campaign/source/medium of the session, whereas the Traffic Acquisition Report looks at the campaign/source/medium of the last touch.
The User Acquisition Report looks at the very first campaign/source/medium the user arrived at your site with, whereas the Traffic Acquisition Report looks at the campaign/source/medium for the session.
Correct Answer
The User Acquisition Report looks at the very first campaign/source/medium the user arrived at your site with, whereas the Traffic Acquisition Report looks at the campaign/source/medium for the session.
Official documentation: https://wearekemb.com/en/difference-between-user-and-traffic-acquisition-reports-in-google-analytics-4/
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- 1Your team wants more clarification around what information is covered in the User Acquisition Report and the Traffic Acquisition Report. What would you highlight for your team as the key differences between the two reports?
- 2An analyst is reviewing a standard Traffic Acquisition Report and notices that a significant amount of data is grouped into an (other) row. What's the next step to investigate the specific traffic sources hidden within this row?Explained
- 3A marketing manager observes that the number of conversions attributed to Paid Search in their Advertising workspace reports is higher than the number attributed to Paid Search in the standard Traffic Acquisition Report. What's the reason for this discrepancy?Explained
- 4When you view a User Acquisition Report and a Traffic Acquisition Report, what are the key differences in the information each report will highlight for you?
- 5A new user discovers a website for the first time by clicking a sponsored link on a search engine results page. One week later, the same user returns to the site by clicking a link from an email campaign. In a report analyzing this second session, what will the dimension First user source display?Explained
- 6If you're a business owner who wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?Explained