You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?
Correct Answer
Link the client accounts to your My Client Center (MCC) manager account
Why is this the correct answer?
The best way to manage multiple client AdWords accounts is to link the client accounts to your My Client Center (MCC) manager account. An MCC (now called Google Ads Manager Account) is a single account that provides centralised access to multiple client accounts without needing separate login credentials for each. Once linked, you can view performance across all accounts, switch between them with one click, and manage billing from one place — making it the standard tool for agencies and freelancers managing multiple clients.
Why are the other options wrong?
Pause your clients’ campaigns and recreate them in your manager account
Pausing campaigns and recreating them in your manager account would destroy historical data, conversion history, and Quality Scores — an unnecessary and damaging approach.
Use your clients’ sign-in information to access and manage the accounts
Using clients' sign-in information is a security risk and not best practice — it requires clients to share passwords and does not scale when managing many accounts.
Consolidate the 3 accounts into a new AdWords account you create
Consolidating three accounts into one new account would merge separate client data together and lose each client's historical performance — completely inappropriate.
Real-world example
A PPC agency signs three new clients and links all their existing Google Ads accounts to the agency's MCC manager account. The account manager can now switch between all three clients from a single dashboard, run cross-account performance reports, and manage all accounts without logging in and out — saving 2 hours of admin per week.
Official documentation: https://support.google.com/google-ads/answer/1704344
About the Google AdWords Fundamentals Exam (Retired)
The AdWords Fundamentals exam was retired when AdWords became Google Ads.
Exam guide and all 140 AdWords Fundamentals (Legacy) questions →Related AdWords Fundamentals (Legacy) questions
- 1How should an advertiser with stores in both India and Germany set up an AdWords account to target users in these different locations?Explained
- 2Your new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords?Explained
- 3Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:Explained
- 4Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account?Explained
- 5How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign? OR An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budget in their AdWords account?Explained
- 6Each campaign in your Google Ads account should have a single:Explained