When setting up a Video view campaign, what's the default buy flow, and what is its performance benefit?
Correct Answer
Multi-format; it can drive up views and consideration lift .
Why is this the correct answer?
The default is multi-format, and it can drive up views and consideration lift. A Video view campaign serves across in-stream, in-feed and Shorts by default, letting the system place the ad wherever a quality view is most likely for each person rather than restricting it to one surface. That flexibility is what improves results: different people watch in different contexts, and multi-format delivery usually produces more views for the same budget than a single-format buy, with corresponding gains in consideration. The practical requirement is creative variety. Multi-format only works properly if assets exist in the orientations each surface needs, so vertical and square versions matter alongside the horizontal cut. Restricting delivery to one format should be a deliberate decision with a reason behind it, not the starting point.
Why are the other options wrong?
Single-format; it ensures 100% viewability on desktop.
Single-format is not the default, and no campaign type guarantees 100% viewability on desktop.
Shorts-only; it maximizes engagement through vertical-only views.
Shorts-only is a restriction rather than the default, and it would forgo in-stream and in-feed views.
Manual placement; it allows for exact channel selection.
Manual placement selection is an optional control, not the default buy flow for Video view campaigns.
Real-world example
A drinks brand accepts the multi-format default with horizontal, vertical and square cuts supplied. Two-thirds of views arrive from in-feed and Shorts, at a lower cost per view than the in-stream-only campaign they ran the previous year.
Topics in this question
About the Google Ads Video Certification
The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…
Exam guide and all 456 Google Ads Video questions →Related Google Ads Video questions
- 1An advertiser is launching a Demand Gen campaign with three images in every orientation and one horizontal video. Which additional actions must they take to meet the latest creative variety best practices for optimal performance?Explained
- 2An advertiser is comparing view-through rates between in-stream and Shorts within a Video view campaign. Why might these numbers look different?Explained
- 3A content creator wants to know the added value of their Video view campaigns. Which metric shows follow on likes and subscribers driven by the campaign?Explained
- 4A cosmetics brand wants to move users from awareness to consideration using their compelling story. Why should they use Video view campaigns?Explained
- 5A digital marketer is reviewing performance to understand how their discovery-based ads influenced users who purchased following a different campaign type. Which technical resource provides the specific data needed to demonstrate Demand Gen's additive value to other campaign types like Search or Performance Max?Explained
- 6After running a video campaign, a startup wants to see if their users are more likely to look for them on Google or YouTube. Which tool should they use?Explained