A brand wants to amplify an existing content producer's organic video as an ad. Which feature allows them to do this?

The feature is creator partnerships boost. It lets a brand promote a creator's existing organic video as an ad, with the creator's permission, so the content that already resonated with an audience gets paid distribution instead of being replaced by a separate brand film. That combines two advantages: the credibility of a familiar creator speaking in their own voice, and the targeting and measurement of a normal campaign. It works particularly well in feed and Shorts environments, where audiences are used to creator content and polished brand advertising can feel out of place. The practical requirements are straightforward — the creator authorises the use, the partnership is disclosed appropriately, and performance is measured like any other ad, so boosted creator content can be compared directly against brand-produced creative.