An advertiser wants to align their brand only with the most trusted creators and top 1% of content on the platform. Which solution allows them to do this?

YouTube Select is the solution. It groups the platform's most popular and brand-suitable content into curated lineups by category — sport, music, entertainment, technology and so on — so advertisers can buy against premium inventory and well-established creators rather than the full breadth of the platform. That is what an advertiser wanting the top tier of content is asking for, and it is typically used by brands with strict suitability standards or a wish to sit alongside recognisable programming. It is worth knowing what it is not. YouTube Select is an inventory and curation option, not a campaign type: it can be applied within campaigns while bidding, targeting and measurement work as usual. Brand suitability settings, content exclusions and inventory modes provide the broader controls that apply across all YouTube buying.