Shopping Ads CertificationUpdated
What is one way that Performance Planner helps businesses increase sales?
By choosing ad types that your target demographic finds most appealing
By relying on customer feedback for optimal ad placement
By providing a discount on all ads after purchasing a license
By maximizing the number of conversions for a spend scenario
Correct Answer
By maximizing the number of conversions for a spend scenario
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 447 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
- 2What’s one way to use Google’s data across all platforms, to increase your retail company’s performance and profitability?
- 3What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
- 4Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
- 5What’s one way to increase your business profitability?
- 6What’s one way the increase in mobile apps, screens, and other surfaces has changed how consumers shop?