Shopping Ads CertificationUpdated
What does impression share indicate about a product group?
A) It provides an average benchmark of all similar products from other retailers
B) It shows your product group impressions relative to other product groups in the same campaign
C) It shows how many impressions your product group has received divided by the estimated number it was eligible to receive
D) It predicts your product group’s future impressions
Correct Answer
C) It shows how many impressions your product group has received divided by the estimated number it was eligible to receive
Official documentation: https://support.google.com/adwords/answer/2497703?hl=en
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About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 447 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Vivian owns an art supply store and traffic for her “painting” product group is increasing. What is one thing Vivian should do to optimize the performance of her painting products?
- 2Anne wants to use her impression share metrics to optimize her Shopping campaign. She should:
- 3Product groups are eligible for the Bid Simulator:
- 4Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
- 5Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
- 6Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?