AC

You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?

Highlighting product uniqueness.
Improving the navigation of the landing page.
Focusing on connecting to a wider audience.
Adding more negative keywords.

Correct Answer

Adding more negative keywords.

Topics in this question

About the Google Ads Search Certification

The Google Ads Search Certification proves you can build and optimise Search campaigns that hit a business goal.

Exam guide and all 213 Google Ads Search questions →

Related Google Ads Search questions

  1. 1Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?Explained
  2. 2You’re marketing a new line of plumbing services and need to reach more consumers, but you have a set budget you can’t exceed. Which benefit of Google Ads could help you achieve your goal? Select 2 Correct ResponsesExplainedMultiple correct
  3. 3Google Ads Search Certification may seem straightforward, but it often surprises test-takers with nuanced questions on Ad Rank , match types , responsive search ads , and Smart Bidding . If you want to pass confidently — and apply what you learn in real campaigns — this guide is for you. We’ll break down the most heavily tested concepts using real certification-style logic, and show how to prepare smartly (not just quickly). What You Must Know:Multiple correct
  4. 4Smart Bidding is a core topic in the Google Ads Search Certification . If you’ve already mastered Ad Rank and keyword match types (from the first article), your next priority should be understanding how Google’s automated bidding strategies work , when to use each , and how they influence performance . This guide explains Smart Bidding in a clear, exam-oriented format, backed by the actual question types found in the Search Ads certification test. Smart Bidding is a subset of automated bidding strategies in Google Ads that use machine learning to optimize for conversions or conversion value in real-time auctions. Smart Bidding evaluates: Each auction is optimized individually using these signals — a concept known as auction-time bidding .
  5. 5An advertiser is worried that AI Max for Search and Performance Max will override their most important keywords. Which statement correctly describes keyword prioritization?Explained
  6. 6A bidder enters an auction for the query "running shoe" and bids the bare minimum because it can't see that the user is near a retail establishment. What should the marketer do to improve the bidder’s conviction?Explained