Which two statements are true about evaluating your existing ad campaigns? (Choose two.) Select All Correct Responses
Select all correct answers
Ultimate insight comes from looking at each campaign in isolation rather than aggregating your learnings from all campaigns into a single view.
When a campaign yields positive results, it’s not necessary to investigate metrics with the same vigor as when your campaign falls short of expectations.
Measurement results should lead to actionable insights; it should inform your decision-making.
One of the first steps you must take is to check whether the result of a specific objective exceeded or fell short of its goal.
Correct Answers
Measurement results should lead to actionable insights; it should inform your decision-making.
One of the first steps you must take is to check whether the result of a specific objective exceeded or fell short of its goal.
Topics in this question
About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1Which two of the following statements are true about conversion tracking? Select All Correct ResponsesMultiple correct
- 2Levi's an experienced marketing strategist for a software company that sells a learning platform to public schools. He developed healthy individual measurement habits that grow his success in constantly evolving his company's marketing strategies to the schools' changing needs. What are two habits Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.) Select All Correct Responses - Latest Question Answers of Google Certification ExamsMultiple correct
- 3Which two of the following conversion tracking options are available when setting up in-app conversion tracking? Select All Correct ResponsesMultiple correct
- 4Which two of the following statements are true about Attribution reports? Select All Correct ResponsesMultiple correct
- 5Which three of the following are good measurement habits for any individual or company? Select All Correct ResponsesMultiple correct
- 6If you’re preparing for the Google Ads Measurement Certification , you may already know what attribution models are. But do you understand how they influence Smart Bidding decisions ? Google’s bidding algorithms rely on conversion data — and that data is shaped by the attribution model you choose. This article will help you connect those two concepts: how attribution changes bidding behavior , and how that appears in certification exam questions. Smart Bidding algorithms (Target CPA, Target ROAS, Maximize Conversions) rely on conversion data to: But here’s the key: Each model decides which touchpoints in the user journey get credit for a conversion. If you use Last Click , Smart Bidding only sees conversions attached to the final click — even if earlier interactions were more influential. Let’s say you run a multi-touch campaign: If you use Last Click , Smart Bidding gives all conversion credit to Search . If you use DDA , it may give partial credit to Display. Result:Multiple correct