The Critter Cravings dog food company has a website named, CritterCravings.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to CritterCravings.com instead of the app. What web technology can make a click on a web ad open a page in a mobile app?
One Tap sign-in
Progressive web app
HTML5
Deep linking
Correct Answer
Deep linking
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About the Google Ads Conversion Optimization Certification
The Conversion Optimization Certification covers what happens after the click: landing page experience, mobile speed, reducing friction in forms and checkouts, and testing changes that lift conversion rate.
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