AC

When creating a Google App campaign, what determines a campaign bidding strategy?

The number of downloads the app has.
The industry standard for that particular app.
The total value of the campaign budget.
The target-user settings of the campaign.

Correct Answer

The target-user settings of the campaign.

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About the Google Ads Apps Certification

The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.

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Related Google Ads Apps questions

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  2. 2Roberto is explaining why a Google App campaign is a good strategy for app promotion. What should he highlight as the three main benefits of Google App campaigns?
  3. 3Melissa’s been running a Google App campaign with one ad group and she’s looking to optimize the campaign by creating additional ad groups. What should Melissa do next?
  4. 4A marketer at an agency works on app campaigns for a food delivery company. They are running a campaign to get new users. Which one of the following is the optimal bidding strategy for the client to meet their objective?
  5. 5Robert is about to start creating an HTML5 asset for his Google App campaign. According to HTML5 asset best practices, what should be included before the HTML5 ad plays?
  6. 6Emma is creating a new Google App campaign and working on her ad assets. Which of the following asset types is she required to manually add?