Clara’s colleague recommended that she use a built-in tool called Bid Guidance for her existing Google App campaign. What information can Clara expect to see when using Bid Guidance?
An estimate of the total number of impressions the app will receive across Google’s inventory.
A recommendation of the bid she should set to compete against similar businesses.
A recommendation of bid adjustments, based on different times of the day and week.
An estimate of the number of installs or in-app actions she can drive with her bidding strategy.
Correct Answer
An estimate of the number of installs or in-app actions she can drive with her bidding strategy.
Official documentation: https://support.google.com/google-ads/answer/9266532
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About the Google Ads Apps Certification
The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.
Exam guide and all 181 Google Ads Apps questions →Related Google Ads Apps questions
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