What is the correct Display & Video 360 account hierarchy?
Insertion order > Partner > Line > Advertiser
Account > Line item > Advertiser > Insertion order > Partner
Partner > Campaign > Advertiser > Insertion order > Line item > Creative
Partner > Advertiser > Campaign > Insertion order > Line item > Creative
Correct Answer
Partner > Advertiser > Campaign > Insertion order > Line item > Creative
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About the Display & Video 360 Certification
The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
Exam guide and all 222 Display & Video 360 questions →Related Display & Video 360 questions
- 1You work for a sports apparel company that sponsors marathons in three different cities and wants to deliver city-specific ads. You need to make sure your ad creative for each city is viewed in the correct location. What Display & Video 360 ad format should you use?
- 2A car manufacturer that sponsors auto shows in five different cities wants to use city-specific ads. You need to select an ad format that will make sure your ad creative for each location is viewed in the correct city. What Display & Video 360 ad format could you use?
- 3You work for an athletic shoe company that funds sporting events in four different countries. Your company wants to deliver country-specific ads that are viewed in the correct location. What Display & Video 360 ad format would make sure your ad creative for each country is viewed correctly?
- 4In what Display & Video 360 situation would you use data-driven creatives with dynamic rules?
- 5For campaigns in Display & Video 360, what creative dimensions are frequently available for mobile in-app inventory?
- 6What Display & Video 360 ad format requires a publisher to configure the ad creative to reflect the look and feel of their site?