A marketing manager for a German food brand is finalizing the campaign for a new product launch. Who should the manager reach out to in the company to share the Campaign Manager 360 tags with advertisers?
Agency administrator
Agency trafficker
Agency media planner
Agency creative planner
Correct Answer
Agency trafficker
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About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1A national medical device company is ready to launch their campaign for a new wheelchair. Which role within their organization has the ability to send the Campaign Manager 360 tags to advertisers?
- 2Your client, a game developer, is creating a new educational game aimed for preteens and is almost ready to launch. They want to be sure their display ads only show in locations in line with your brand. To reach this goal, what level in your Campaign Manager 360 account settings will you navigate to?
- 3Your client, a skin care products company, is interested in a new ad campaign set up within Campaign Manager 360. They’ve already had their network set up within the platform. Step-by-step, which processes should you follow when carrying out their campaign?
- 4You’re a marketing manager for an online French foods store who, to enhance a sale, added a downloadable list of recipes on your site. Since you’ve also added a counter tag as one of your Floodlight tags in Campaign Manager 360, which counting approach should you use to measure downloads?
- 5You’re a marketer promoting your company’s new line of juice smoothies. In Campaign Manager 360, what level in the account settings should you go to make sure the ads serve only in locations in line with your brand?
- 6You’re working with a dairy brand who is adding new ice cream flavors as part of their offerings. They’d like to use mobile in-app advertising, but they want to be sure that these ads direct their audience to the in-app landing page for the new ice cream. Which tool in Campaign Manager 360 is the right one for this objective?