An agency is building a mobile ad campaign with their client who wants their ads to serve to a current-generation browser. To meet their goal, which ad inventory option should they use?
They should use smartphone and tablet ads.
They should use mobile in-app and out-stream video ads.
They should use mobile in-app and in-stream video ads.
They should use smartphone and desktop web ads.
Correct Answer
They should use smartphone and desktop web ads.
About the Campaign Manager 360 Certification
The Campaign Manager 360 Certification tests ad-serving knowledge: trafficking placements, creatives and ads, setting up Floodlight activities to measure conversions, and building reports and attribution in CM360.
Exam guide and all 218 Campaign Manager 360 questions →Related Campaign Manager 360 questions
- 1A marketer wants to create a mobile campaign for a new astronomy app. They also want their ads to serve on modern browsers. Which ad inventory option should they work with?
- 2An advertiser is ready to build their mobile ad campaign and they want their ads to serve on any modern browser. Which ad inventory options should they select?
- 3Your office supply products client wants to launch an app for their new online retail store and would like to offer a special sale for people who download the app in-store. Your client also wants the website traffic sent to their mobile site, then have the traffic directed to the store for the sale. Using Campaign Manager 360, what should you do to divide your traffic in order to meet this objective?
- 4Your sunglasses retail chain client would like to start running mobile ads in their current campaign. Some creatives are already optimized for mobile and may already appear across mobile websites. What’s the first thing to check within their Campaign Manager 360 account to verify that these ads serve?
- 5Your home decor client wants to start running mobile ads within their current campaign. Some creatives are already mobile-optimized and may be already appearing across mobile websites. What’s the first thing they should check within their Campaign Manager 360 account to make sure of delivery?
- 6An online travel-planning startup wants to serve ads that would be a good fit for both desktop and mobile devices. Which technology can help them achieve that goal?