Custom parameters help make queries more reusable because they __________.
enable you to publish custom queries to your team’s AMC instance
allow you to run a single query across multiple instances in parallel
eliminate the need to hard-code values directly into your SQL code
Correct Answer
eliminate the need to hard-code values directly into your SQL code
About the Amazon Marketing Cloud Certification
The Amazon Marketing Cloud Certification covers Amazon's clean-room analytics environment: how AMC data is structured, writing SQL queries against it, and turning results such as overlap and path-to-conversion analysis into audience and media decisions.
Exam guide and all 95 Amazon Marketing Cloud questions →Related Amazon Marketing Cloud questions
- 1What are custom parameters?
- 2Why is the AMC sandbox a helpful environment for testing queries?
- 3Which of these exploratory queries would allow you to generate a list of all Amazon DSP creative active during your chosen time window?
- 4Why is it considered a good best practice to exclude NULL user_id values from reach and frequency queries?
- 5What is a primary usage of the UNION ALL function in AMC queries?
- 6Which event table can be used when attributing conversions to your campaign using custom logic (e.g., 28 day lookback window)?