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How can campaign performance be improved through the use of Explanations?

By letting marketers see the top asset combinations for each campaign type in an account
By letting marketers review recommendations for headlines and descriptions in order to make stronger ads
By letting marketers determine what level a budget should at in order to achieve maximum performance
By letting marketers understand why performance changes were made in just a few clicks

Correct Answer

By letting marketers understand why performance changes were made in just a few clicks

Official documentation: https://support.google.com/google-ads/answer/9000655

About the AI-Powered Performance Ads Certification

The AI-Powered Performance Ads Certification focuses on Google's automated products and how to feed them well: Performance Max, Smart Bidding, broad match and AI-generated assets, plus the measurement foundations that make automation work.

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Related AI-Powered Performance Ads questions

  1. 1How are potential new customers identified through a Performance Max campaign?
  2. 2How can Explanations be used to help improve campaign performance?
  3. 3An online shoe retailer is looking to create a Performance Max campaign to help drive sales in their trainer category. How should they get started with Performance Max?
  4. 4A local car dealership is creating a Performance Max campaign to drive more visits to their location. Which goal should they choose when setting up a new Performance Max campaign?
  5. 5An online bicycle retailer wants to create a Performance Max campaign to help them drive sales for a new line of electric bicycles. What first step should they take with Performance Max?
  6. 6An art supplies store catering to a large local student population is setting up a Performance Max campaign with the intent of driving more customer visits to its in-person location. What should its marketing team establish as a goal when creating its Performance Max campaign?