Search Ads 360 CertificationUpdated
What level should be used to evaluate performance of a bid strategy?
Individual ad
Individual keyword
Individual campaign
Bid strategy
Correct Answer
Bid strategy
Official documentation: https://support.google.com/searchads/answer/6261367
Topics in this question
About the Search Ads 360 Certification
The Search Ads 360 Certification covers Google Marketing Platform's search management tool: managing campaigns across multiple engines, Floodlight-based conversion tracking, automated bidding and cross-engine reporting.
Exam guide and all 219 Search Ads 360 questions →Related Search Ads 360 questions
- 1At what level should you evaluate performance for your Search Ads 360 bid strategies?
- 2While working with your client who designs trendy fanny packs and travel accessories, you learn they want to evaluate performance for their Search Ads 360 bid strategies. At what level should you tell them to do that?
- 3Your premium beverage customer set a target return on ad spend (tROAS) bid strategy in Search Ads 360. They noticed that when they evaluate how the strategy is doing, there’s limited consistency and minimal automation. What might be happening?
- 4Your client, a world-renowned jewelry designer, set up custom columns in Search Ads 360 to review their performance for the previous month. When they go back to consider their specific bid strategy performance, they get an error. What could be the reason for this?
- 5After setting up custom columns in Search Ads 360 to review performance for your campaign’s previous month, you get an error when considering the specific bid strategy performance. Why might that be?
- 6While meeting with your client who makes toys sold around the world, you learn they set up custom columns in Search Ads 360 to review their previous month’s performance. But when going back to consider their specific bid strategy performance, they got an error. What’s one reason that might be happening?