Search Ads 360 CertificationUpdated
During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)
Select all correct answers
Decrease bidding portfolio by 1 low-performing keyword
Increase bidding portfolio by 2 new keywords
Decrease maximum bid in the bid strategy setting 40%
Decrease CPA target of bid strategy 60%
Correct Answers
Decrease maximum bid in the bid strategy setting 40%
Decrease CPA target of bid strategy 60%
Official documentation: https://support.google.com/searchads/answer/6261367
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About the Search Ads 360 Certification
The Search Ads 360 Certification covers Google Marketing Platform's search management tool: managing campaigns across multiple engines, Floodlight-based conversion tracking, automated bidding and cross-engine reporting.
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