Google Ads Measurement Certification
Master conversion tracking, attribution models, and measurement strategies
372 practice questions
Page 8 of 19
A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?
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How can the power of Google’s AI help advertisers?
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What does it mean when ad campaigns are optimized by Google’s AI?
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How does experimentation contribute to a best-in-class measurement approach?
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What’s the practice you’d want to use for turning marketing insights into action?
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Why might an advertiser use enhanced conversions for leads?
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Which of the following describes the number of times a unique user will see an ad over a given time period?
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What’s an example of a campaign that fell short of its target goal?
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How should marketers evaluate their campaigns?
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A business owner wants to use Google Ads to advertise their website. They’re considering using one of the available Smart Bidding strategies that Google offers. Which of the following is a Smart Bidding strategy?
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Which of the following explains why the conversion date might be different between Google Ads and Google Analytics?
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A marketing manager set up conversion tracking and wants to add a column for conversion value per cost. How is that calculated?
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There are two types of optimization. What are they? Choose two.
4 answer optionsMultiple correct
A marketing analyst is analyzing the conversion data of their Search Ads campaign in Google Ads. They want to see how changes to their attribution model might impact conversion reporting. What report will provide them with that information?
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Besides attribution, what’s another method used to analyze the return on investment (ROI) for media?
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What’s the definition of a tag, as it pertains to digital advertising?
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In setting up the value of an online conversion action, what should you do?
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In terms of advertising, what’s attribution?
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You’ve been hired as a consultant to help an online store owner. You need to complete the implementation of conversion tracking tags into their website. How can Tag Assistant help you with this task?
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How does the Maximize Conversions bidding strategy work?
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