Google Ads Measurement Certification
In setting up the value of an online conversion action, what should you do?
Regardless of the value of the lead, always set it as $0.
Regardless of the value of the lead, always set it as $1.
If the average value of a lead is $20, assign the value as $20.
If the average value of a lead is $20, assign the value as $200.
Correct Answer
If the average value of a lead is $20, assign the value as $20.