Google Ads Measurement Certification
How should marketers evaluate their campaigns?
Use lifetime value analysis to examine the impact to brand lift metrics.
Focus on the worst-performing ads and reduce the frequency of that ad, then re-evaluate.
Check whether all the budget was used for the campaign or not.
Check whether the result of a specific objective exceeded or fell short of its goal.
Correct Answer
Check whether the result of a specific objective exceeded or fell short of its goal.