AC
HubSpot SEO CertificationUpdated

What was the purpose of the Google Hummingbird algorithm update?

Associating past search history with similar themes and pulling together keywords and phrases
Parsing out phrases rather than focusing on specific search queries
Targeting link spam and manipulative link-building practices
Serving up more personalized and relevant search results

Correct Answer

Parsing out phrases rather than focusing on specific search queries

Official documentation: https://blog.hubspot.com/ecommerce/hummingbird-seo-algorithm-for-ecommerce-business

About the HubSpot SEO Certification

The HubSpot SEO Certification covers the foundations of search engine optimisation: keyword research, on-page optimisation, topic clusters and pillar pages, technical SEO and earning backlinks.

Exam guide and all 73 HubSpot SEO questions →

Related HubSpot SEO questions

  1. 1Choose all that apply. What data can you gather about your website from Google Search Console?Multiple correct
  2. 2Zoe is a digital marketer at a graphic design agency, and she’s been tasked this quarter with improving the firm’s SEO. However, the only guidance she has received from her boss is to get the site to rank higher on Google. In order for Zoe to create a successful SEO strategy for the business, what should her first step be?
  3. 3You’re trying to rank for one of your target topics using a web page that contains a long, canonical piece of written content. However, when you do your research on what’s already ranking for that topic by searching for it on Google, you notice that the majority of search results on page one are videos. Which of the following actions will give your website the best chance of ranking for this topic?
  4. 4Choose all that apply. When should you submit your sitemap to Google and other search engines?Multiple correct
  5. 5Dr. Dave Driscoll, a very credible and well respected authority on dentistry, just linked to a blog post that you wrote about how to floss from his website. When Google assesses the authority of your post and recognizes the link from Dr. Driscoll’s website, which search engine function is at play?
  6. 6Google measures how interesting other people think your content is through ___.