HubSpot SEO CertificationUpdated
Jo is a marketer at Papier, a stationery company that does most of their business online. Jo has noticed that Papier is falling behind their competitors in search results and wants to improve their ranking and clickthrough rate. How should Jo go about optimizing the Papier website for this goal?
Add structured data to the product pages to display reviews and ratings data in rich results, and optimize the pages’ meta descriptions.
Implement a topic cluster content strategy to create blog posts and a pillar page on the topic of stationery.
Submit their sitemap to Google Search Console and resolve any duplicate content issues and crawling errors.
Correct Answer
Add structured data to the product pages to display reviews and ratings data in rich results, and optimize the pages’ meta descriptions.
About the HubSpot SEO Certification
The HubSpot SEO Certification covers the foundations of search engine optimisation: keyword research, on-page optimisation, topic clusters and pillar pages, technical SEO and earning backlinks.
Exam guide and all 73 HubSpot SEO questions →Related HubSpot SEO questions
- 1Chris is a marketing manager at The Pet Box, which offers subscription boxes for pet owners. Chris wants to increase traffic to The Pet Box’s main product page. Right now that page ranks on the second page of search results for their target keyword. Chris has started improving the on-page SEO of the page, optimizing it for their target keyword, and seeking backlinks from popular pet care blogs. In order to track progress towards their goal, which metrics should Chris track?
- 2You’re trying to rank for one of your target topics using a web page that contains a long, canonical piece of written content. However, when you do your research on what’s already ranking for that topic by searching for it on Google, you notice that the majority of search results on page one are videos. Which of the following actions will give your website the best chance of ranking for this topic?
- 3Zoe is a digital marketer at a graphic design agency, and she’s been tasked this quarter with improving the firm’s SEO. However, the only guidance she has received from her boss is to get the site to rank higher on Google. In order for Zoe to create a successful SEO strategy for the business, what should her first step be?
- 4How many links does it take to rank high in search results?
- 5Choose all that apply. What data can you gather about your website from Google Search Console?Multiple correct
- 6Choose all that apply. Which of these tactics will help improve your website’s internal linking?Multiple correct