What is A/B testing?
A statistical model that helps you define the credit assigned to each interaction a visitor takes along their buyer’s journey at your organization.
A type of marketing experiment where you split your audience to test a number of variations of a campaign to determine which performs better.
A measure of the likelihood that the difference in conversion rates between a given variation and the baseline is not due to random chance.
A type of marketing dashboard that helps you measure how well you’re solving for your buyer’s as they progress through their buyer’s journey.
Correct Answer
A type of marketing experiment where you split your audience to test a number of variations of a campaign to determine which performs better.
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About the HubSpot Inbound Marketing Certification
The HubSpot Inbound Marketing Certification tests the inbound methodology: attracting, engaging and delighting customers with content, conversion paths, email and nurturing rather than interruption-based marketing.
Exam guide and all 60 HubSpot Inbound Marketing questions →Related HubSpot Inbound Marketing questions
- 1What should you consider when identifying a marketing channel to test? Select all that apply.Multiple correct
- 2Why do you need to know what your audience is thinking and feeling on their path-to-purchase with your organization?
- 3From an inbound perspective, why is it important to know your audience and who you’re trying to reach online?
- 4Your boss asks you to identify your target audience’s preferred channels by collecting feedback. What are the different ways you can collect accurate feedback? Select all that apply.Multiple correct
- 5You’ve just joined the blogging team for a new fashion retailer called VintageVines. What are some strategies you could adopt to reach and resonate with your target audience? Select all that apply.Multiple correct
- 6How can audience segmentation enhance your inbound marketing efforts?