Why do you need to know what your audience is thinking and feeling on their path-to-purchase with your organization?
If you understand the underlying motivations and roadblocks of your audience members, you can start to create content that speaks to their needs.
If you understand the underlying motivations and roadblocks of your audience members, you can unlock why they may go to your competitors and proactively write content to prevent that.
If you understand the underlying motivations and roadblocks of your audience members, you are likely collecting other demographic data — like where your target audience lives and what radio stations they listen to. This makes it easier to place strategic outbound ads that align with their schedules and behaviors.
Trick question. You don’t need to understand the underlying motivations and roadblocks of your audience members to create excellent content that sells. Great products sell themselves.
Correct Answer
If you understand the underlying motivations and roadblocks of your audience members, you can start to create content that speaks to their needs.
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About the HubSpot Inbound Marketing Certification
The HubSpot Inbound Marketing Certification tests the inbound methodology: attracting, engaging and delighting customers with content, conversion paths, email and nurturing rather than interruption-based marketing.
Exam guide and all 60 HubSpot Inbound Marketing questions →Related HubSpot Inbound Marketing questions
- 1From an inbound perspective, why is it important to know your audience and who you’re trying to reach online?
- 2Your boss asks you to identify your target audience’s preferred channels by collecting feedback. What are the different ways you can collect accurate feedback? Select all that apply.Multiple correct
- 3You’ve just joined the blogging team for a new fashion retailer called VintageVines. What are some strategies you could adopt to reach and resonate with your target audience? Select all that apply.Multiple correct
- 4How can audience segmentation enhance your inbound marketing efforts?
- 5If you don’t have time to conduct thorough research about your target audience’s preferred channels, what is a helpful way to gather information?
- 6True or False? Buyer personas can help you identify your target audience's preferred content distribution channels.