AC

If you were looking to promote an upcoming weekend sale using creatives, which recommendation should you follow?

Start the campaign a week in advance, then refresh your generic store creative to a sales focused creative the day of the sale.
Start the campaign 2-3 days in advance then, refresh your generic store creative to a sales focused creative the day of the sale.
Start the campaign the day before the sale then, refresh your creative frequently to move from more generic store creative to sales-focused creative.
Start the campaign 2-3 weeks in advance, then refresh your creative from more generic store creative to sales-focused creative.

Correct Answer

Start the campaign 2-3 weeks in advance, then refresh your creative from more generic store creative to sales-focused creative.

Official documentation: https://support.google.com/google-ads/answer/10566644

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About the Grow Offline Sales Certification

The Grow Offline Sales Certification covers how Google Ads drives sales that happen away from the website: store visits, phone calls and offline conversion imports, and how to optimise campaigns towards those outcomes.

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Related Grow Offline Sales questions

  1. 1There’s an upcoming weekend sale that you want to promote using creatives. What would you recommend?
  2. 2If someone wanted to use creatives to promote an upcoming weekend sale, which of these approaches would you recommend?
  3. 3If you were setting up a Performance Max for store goals campaign, which of these manual inputs would you need to provide?
  4. 4When creating a Performance Max for store goals campaign, which manual input would you need to provide?
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