What’s one way you can engage with your team when developing an online-to-offline strategy?
Follow a traditional marketing structure designated online and offline teams
Set separate online and offline KPIs and business objective for each team
Meet with each team separately to learn about their O2O strategy
Ask thought-provoking questions to align on customer and business goals
Correct Answer
Ask thought-provoking questions to align on customer and business goals
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About the Grow Offline Sales Certification
The Grow Offline Sales Certification covers how Google Ads drives sales that happen away from the website: store visits, phone calls and offline conversion imports, and how to optimise campaigns towards those outcomes.
Exam guide and all 150 Grow Offline Sales questions →Related Grow Offline Sales questions
- 1When developing an online-to-offline strategy, how can you engage with your team?
- 2If you were developing an online-to-offline strategy, which of these options would help you engage with your team?
- 3The Chief Marketing Officer (CMO) at a large retailer is looking to modernize the current marketing strategy using online and offline KPIs. The teams have historically worked in silos. What are three things the CMO should do when creating a holistic online-to-offline strategy? Choose three.Multiple correct
- 4You work at an agency that manages several large retail accounts. One account is a retailer who owns stores and wants to grow online and offline sales. The client isn’t sure how their Business Profile, Merchant Center, and Google Ads accounts work together and asks you for clarification. What should you tell them?
- 5What is one automation tool that helps optimize to online and offline shoppers?
- 6You’re the Chief Marketing Officer (CMO) at a large retailer where teams have historically worked in silos. Your goal is to incorporate online and offline KPIs into your marketing strategy. Which three of these things should you do when creating a holistic online-to-offline strategy? Choose three.Multiple correct