Grow Offline Sales Certification
Drive in-store visits and offline conversions through Google Ads
150 practice questions
Page 1 of 8
Which of these automation tools is useful for optimizing online and offline shoppers?
4 answer options
You own a small bike store and want to learn about your customers’ journeys between an ad engagement and an in-store visit. What metric should you use?
4 answer options
Shoppers consistently interact with a product or service multiple times online before making a purchase in a physical store. Taking that into consideration, how should you approach your omnichannel strategy?
4 answer options
In which of the industries could a business potentially benefit from Performance Max for store goals? Choose three.
4 answer optionsMultiple correct
When creating a Performance Max for store goals campaign, which manual input would you need to provide?
3 answer options
How do you calculate how much a store visit is worth to your business?
4 answer options
How do geo-based experiments work?
4 answer options
When a store visit happens, the data is validated through a panel of users who volunteer to participate in Google Opinion Rewards. How many users volunteer?
4 answer options
When is an omnichannel shopping campaign approach appropriate?
4 answer options
What is the recommended minimum frequency update for the local product inventory feed?
4 answer options
You want to compare a manual bidding strategy against an omnichannel Smart Bidding campaign. Which method would help you test this strategy?
4 answer options
What benefit does the pickup later option offer?
4 answer options
What is incrementality?
4 answer options
When developing an online-to-offline strategy, how can you engage with your team?
4 answer options
For which of these scenarios would a store-centric approach be useful?
4 answer options
You work on the store marketing team for a small hardware company with 10 franchise locations. Each franchisee has a budget they want to use towards promoting their location and driving in-store traffic. What recommendation would you make?
4 answer options
To determine whether an ad drove incremental results, what method would you use?
4 answer options
When would you use an affiliate location extension?
4 answer options
If you were looking to promote an upcoming weekend sale using creatives, which recommendation should you follow?
4 answer options
Which of the following are Offline Sales approaches? Choose three.
5 answer optionsMultiple correct