Grow Offline Sales Certification
What is incrementality?
It’s near real-time attribution to fuel short-term business and bidding decisions
It’s a top-level modeling to understand what drives sales including media and all possible external factors
It’s a way to measure if the change in user behavior was directly caused by exposure to an ad campaign
It’s a way to test variations of ad creative against each other
Correct Answer
It’s a way to measure if the change in user behavior was directly caused by exposure to an ad campaign