Grow Offline Sales Certification
How do geo-based experiments work?
Geo experiments use random geographic regions assigned to control group.
Geo experiments use random geographic regions assigned to test group.
Geo experiments use overlapping geographic regions that are assigned to a control or treatment group.
Geo experiments use non-overlapping geographic regions that are randomly assigned to a control or treatment group.
Correct Answer
Geo experiments use non-overlapping geographic regions that are randomly assigned to a control or treatment group.