You see an increase in your app's churn rate after a year during which it was steady. How can a custom store listing help you proactively avoid the loss of your users?
You can present users with a single and stable message that appeals to a wide and diverse user base.
You can present multiple non-specific messages to a wide range of users with a single description for all.
You can target a wide range of users with a single store listing that’s easy to maintain and doesn’t need monitoring.
You can target inactive users and explain the benefit of new features or recently added benefits.
Correct Answer
You can target inactive users and explain the benefit of new features or recently added benefits.
Topics in this question
About the Google Play Store Listing Certificate
The Google Play Store Listing Certificate covers how to build a store listing that converts: app titles and descriptions, graphic assets and screenshots, custom store listings for different audiences, and store listing experiments.
Exam guide and all 67 Google Play Store Listing questions →Related Google Play Store Listing questions
- 1Your app launched a year ago, but you experienced a lot of churn toward the end of the year and had high crash reports during that time. Luckily, you improved your overall app quality and resolved the major technical issues, so now you want to create a custom store listing to get active users to try the app again. Which of the following actions should you take?
- 2You want to help users discover your app while they browse categories and top charts. What is the maximum number of tags that you can add to your Google Play store listing to help users find your app?
- 3Which statement accurately describes how users see the variants for a localized store listing experiment?
- 4Your main store listing is in English. Your app also has translations available in French, Spanish, and German. You have new Spanish-language screenshots that may outperform the existing ones. You want to determine which Spanish-language screenshots perform best with potential users. Which of the following actions should you take?
- 5When you launched your game, it got great reviews and many first-day adopters. After a while, you notice an increase in your app's number of inactive users. Which of the following is a way in which you can win your users back?
- 6Which of the following is a benefit of creating a custom store listing for your app or game in Google Play store?