Google Analytics Certification (GA4) Questions

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1. 201Your team wants to monitor for any unexpected spikes or declines in traffic to your website. Which built-in Google Analytics function highlights these events?
2. 202What’s the name of the built-in function that highlights when there’s been an unexpected spike or decrease in website traffic?
3. 203Which built-in function in Google Analytics displays unexpected decreases or increases in your website traffic?
4. 204Whenever a website visitor views any page on your site, they trigger the page_view event. But your team wants to define a new event to trigger when visitors land on a particular page, such as the homepage. Once they go to Events in the Google Analytics interface, which option should they choose to accomplish this?
5. 205The page_view event is triggered whenever a website visitor views any page on your site. But if you want to set up a new event to trigger when visitors land on a particular page (e.g., the homepage), which option would you choose once you’ve navigated to Events in the Google Analytics interface?
6. 206Which of the following scopes would be set for a custom dimension reporting membership status for a customer rewards program?
7. 207You want to link your Google Analytics property to BigQuery. What two options will you find when deciding how often data is exported to BigQuery?
8. 208When linking your Google Analytics property to BigQuery, what are two options you’ll see when choosing how frequently data is exported to BigQuery?
9. 209You want to know how various ads you’ve placed work together on the path to conversions, so you decide to look at the Attribution Paths Report. Where in your Google Analytics 4 property can you find this report?
10. 210You’ve placed multiple ads to help drive traffic to your website. Now, you want to look at the Attribution Paths Report to see how they’ve been working together on the path to conversions. To do this, where can you find the Attribution Paths Report in your Google Analytics 4 property?
11. 211Which section would you open in your Google Analytics property to find advanced techniques that can help you uncover deeper insights about your customers’ engagement?
12. 212You want to find techniques that go beyond standard reports so you can uncover deeper insights about customer engagement. Which section of your Google Analytics property contains this?
13. 213Which of these Google Analytics features relies on Google AI and machine learning to measure conversions that you can’t directly observe?
14. 214Which Google Analytics feature relies on machine learning and Google AI for measuring conversions that can’t be spotted through direct observation?
15. 215Which Google Analytics feature uses machine learning and Google AI to measure conversions that aren’t directly observable?
16. 216When Google Ads is linked to Google Analytics, how can it leverage audiences from Google Analytics?
17. 217If you wanted to filter data and create a new data set for a specific use case or audience, which Analytics 360 feature would you use?
18. 218One of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting. Which is it?
19. 219You’re currently using last-click attribution. Which of these reports would let you see how first-click attribution would value channels and campaigns?
20. 220Which of these platforms can be connected to Analytics so that you can test variants of your web pages with specifically tailored audiences?
21. 221Which platform can be connected to Analytics to let you test different versions of web pages with specific audiences?
22. 222Connecting which platform to Analytics allows you to direct experiments toward specific audiences to test variants of your web pages?
23. 223Which of these Analytics 360 features would you use to filter data and create a new data set for a specific use case or audience?
24. 224How many days does it take for a property to be permanently deleted once you have deleted it from your Google Analytics account?
25. 225Which Analytics 360 feature would you use to create a new data set by combining data from multi-source properties to get a broad view of your business across brands, products, or regions?
26. 226You are in your Google Analytics property’s Explore section. What exploration technique should you use in order to customize metrics and dimensions in a table format?
27. 227If you wanted to create new audiences for your eCommerce site through segmentation that made sense for your business — basing it on users who’ve made a purchase, for example — which of these approaches would give you a predictive audience?
28. 228You’ve created a new path exploration in Explore to gain insight into the top pages that new users open after opening your home page. You’re interested in sharing your findings with your colleague. By default, who can see the exploration you just created?
29. 229When you’ve enabled Ads Personalization for your property, but want specific events excluded, what happens with the data for those excluded events?
30. 230How do Google Analytics 4 properties differ from Universal Analytics properties?
31. 231Which attribution model distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?
32. 232How can Google Ads use audiences from Google Analytics when the two are linked?
33. 233The page_view event is triggered whenever a website visitor views any page on your site. If you wanted to set up a new event to trigger when visitors land on a particular page (e.g., the homepage), which option would you choose once you’ve navigated to Events in the Google Analytics interface?
34. 234Which of these Google Analytics features relies on machine learning to measure conversions that you can’t directly observe?
35. 235What can you do with audience triggers?
36. 236If you have a mobile app, what can you use to collect and send data from the app to your Google Analytics 4 property?
37. 237Which of these features lets you control how long user-level and event-level data is stored by Google Analytics?
38. 238You sell items online and store data about each item offline. Which feature allows you to upload a CSV file that contains your item data to join with Analytics data?