After you’ve exported Google Analytics data to BigQuery, what can you do with your data?
You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance
You can use conversions for ad campaign bidding, and audiences to target ad campaigns
You can use audiences to target website experiments and test variants of your web pages
You can use SQL to query your data to answer questions and gain insights into your products, users, and channels
Correct Answer
You can use SQL to query your data to answer questions and gain insights into your products, users, and channels
Official documentation: https://cloud.google.com/bigquery/docs/introduction
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About the Google Analytics Certification (GA4)
The Google Analytics Certification tests your understanding of GA4: how data is collected through events, how accounts, properties and data streams fit together, and how to use standard reports, explorations and audiences to answer business questions.
Exam guide and all 238 Google Analytics (GA4) questions →Related Google Analytics (GA4) questions
- 1What's something you can do with your data when you export your Google Analytics data to BigQuery?Explained
- 2A business manager sets up Google Analytics but doesn't apply a filter to exclude internal company traffic. After a month of data collection, they correct the setup by adding the filter. What's the status of the data collected during that first month?Explained
- 3A user's journey to a purchase involves three steps: First they click a paid social media ad; then a paid search ad; and finally they convert after clicking a tagged link in an email campaign. If the Google Analytics property is using the Paid and Organic Last Click attribution model, which channel will receive 100% of the credit for the conversion?Explained
- 4An analyst changes the attribution model for their Google Analytics property from Last click to Data-driven. Which dimensions will reflect this new attribution setting?Explained
- 5You've already set up your web data stream and data is flowing into your Google Analytics property from your website. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?Explained
- 6An eCommerce manager creates an audience in Google Analytics for users who've visited a specific product page more than three times in a single week. How does linking with Google Ads allow the manager to act on this behavioral data?Explained