Google AdWords Fundamentals Exam (Retired)Retired examUpdated 3 May 2026

Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?

Create two accounts: one for equipment and one for clothing. Within the equipment account, create a campaign for basketballs and tennis rackets. Within the clothing account, create a campaign for jerseys and baseball hats.

Create one account for Susan’s sporting goods. Create one campaign for both equipment and clothing. Create one ad group that includes basketballs, tennis rackets, jerseys, and baseball hats.

Create an account for each product Susan’s Sporting Goods sells. In each account, create a single ad group for all equipment and clothing products.

Create one account for Susan’s Sporting Goods. Create two campaigns: one for equipment and one for clothing. Within the equipment campaign, create ad groups for basketballs and tennis rackets. Within the clothing campaign, create ad groups for jerseys and baseball hats.

Correct Answer

Why is this the correct answer?

Susan should create one account for her sporting goods business, with two campaigns — one for equipment and one for clothing — and within each campaign, create separate ad groups for specific products like basketballs, tennis rackets, jerseys, and baseball hats. This structure follows Google Ads best practice: one account per business, campaigns organised by product category, and ad groups for specific product themes. This allows independent budgets and bidding for equipment versus clothing, with tightly themed ad groups enabling highly relevant ad copy.

Why are the other options wrong?

Create two accounts: one for equipment and one for clothing. Within the equipment account, create a campaign for basketballs and tennis rackets. Within the clothing account, create a campaign for jerseys and baseball hats.

Creating two separate accounts is unnecessarily complex — it duplicates billing, makes cross-campaign reporting difficult, and requires managing two separate logins for one business.

Create one account for Susan’s sporting goods. Create one campaign for both equipment and clothing. Create one ad group that includes basketballs, tennis rackets, jerseys, and baseball hats.

One campaign with one ad group for all products would mix equipment and clothing keywords together, making it impossible to write relevant ads or set appropriate bids for different product categories.

Create an account for each product Susan’s Sporting Goods sells. In each account, create a single ad group for all equipment and clothing products.

Creating a separate account for each product is extreme over-engineering — accounts are for businesses, campaigns are for product categories, and ad groups are for specific product themes.

Real-world example

Susan creates her Google Ads account with an Equipment campaign (ad groups: basketballs, tennis, running shoes) and a Clothing campaign (ad groups: jerseys, hats, compression wear). Each ad group has tailored ad copy and bids. The equipment campaign runs a higher budget in spring while the clothing campaign spends more in autumn — independent control made possible by the campaign structure.

Official documentation: https://support.google.com/google-ads/answer/6167122

About the Google AdWords Fundamentals Exam (Retired)

The AdWords Fundamentals exam was retired when AdWords became Google Ads.

Exam guide and all 140 AdWords Fundamentals (Legacy) questions →

Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?

Why is this the correct answer?

Why are the other options wrong?

Create two accounts: one for equipment and one for clothing. Within the equipment account, create a campaign for basketballs and tennis rackets. Within the clothing account, create a campaign for jerseys and baseball hats.

Create one account for Susan’s sporting goods. Create one campaign for both equipment and clothing. Create one ad group that includes basketballs, tennis rackets, jerseys, and baseball hats.

Create an account for each product Susan’s Sporting Goods sells. In each account, create a single ad group for all equipment and clothing products.

Real-world example

About the Google AdWords Fundamentals Exam (Retired)

Related AdWords Fundamentals (Legacy) questions