AC

Mixing video ad formats is a good idea — you know that. If your goal is to drive maximum reach and video completions, what mix of video ad formats would you use?

You’d use masthead ads and non-skippable in-stream ads.
You’d use masthead ads and bumper ads.
You’d use skippable in-stream ads and bumper ads.
You’d use skippable in-stream ads and non-skippable in-stream ads.

Correct Answer

You’d use skippable in-stream ads and non-skippable in-stream ads.

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About the Google Ads Video Certification

The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…

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Related Google Ads Video questions

  1. 1Mixing video ad formats is a good idea — you know that. But if your goal is to drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?
  2. 2You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach and video completions. What mix of awareness ad formats should you use?
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