AC

To achieve your goal of driving maximum reach and video completions, what mix of awareness ad formats should you use?

You should use masthead ads and bumper ads.
You should use skippable in-stream ads and bumper ads.
You should use masthead ads and non-skippable in-stream ads.
You should use skippable in-stream ads and non-skippable in-stream ads.

Correct Answer

You should use skippable in-stream ads and non-skippable in-stream ads.

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About the Google Ads Video Certification

The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…

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Related Google Ads Video questions

  1. 1You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach and video completions. What mix of awareness ad formats should you use?
  2. 2You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget. What mix of awareness ad formats should you use?
  3. 3Mixing video ad formats is a good idea — you know that. But if your goal is to drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?
  4. 4Mixing video ad formats is a good idea — you know that. If your goal is to drive maximum reach and video completions, what mix of video ad formats would you use?
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