AC

What marketing objective should you choose if your goal was to increase scale and improve CPA performance and efficiency?

Awareness
Consideration
Hybrid
Action

Correct Answer

Action

About the Google Ads Video Certification

The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…

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