AC

What type of Google Video campaign should you use if your goal was to increase retention and loyalty for your brand?

You’d use lead generation.
You’d use online sales.
You’d use product and brand consideration.
You’d use brand awareness and reach.

Correct Answer

You’d use product and brand consideration.

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About the Google Ads Video Certification

The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…

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