Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?
Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.
Google doesn’t have the mobile ad formats across search, display, and video to persuade our customers.
Google does not provide cross-device targeting at this time.
TV is the way to go. On mobile alone, TV reaches more 18- to 49-year-olds than YouTube.
Correct Answer
Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.
About the Google Ads Video Certification
The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…
Exam guide and all 456 Google Ads Video questions →Related Google Ads Video questions
- 1A marketer wants to use the Google Display Network to stay top of mind with potential users. How does this network provide value during the typical digital consumer journey?Explained
- 2A cosmetics brand wants to move users from awareness to consideration using their compelling story. Why should they use Video view campaigns?Explained
- 3After running a video campaign, a startup wants to see if their users are more likely to look for them on Google or YouTube. Which tool should they use?Explained
- 4A brand wants to maximize the number of unique viewers they can achieve within their budget to get the best possible ROI. Which Video reach campaign (VRC) subtype should they choose?Explained
- 5An eCommerce brand wants to validate its YouTube investment by tracking how ads influence customer sentiment regarding purchase intent. Which tool should they use?Explained
- 6A software company wants to re-engage users who've previously visited their website but didn't sign up. Which data segment should they use?Explained