Shopping Ads CertificationUpdated
If someone asked you which bidding strategies they can use in a Standard Shopping campaign, what would you tell them? Choose two. Select 2 Correct Responses
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Viewable cost per impression (CPM)
Maximize conversion value
Target return on ad spend (tROAS)
Enhanced cost-per-click (eCPC)
Correct Answers
Target return on ad spend (tROAS)
Enhanced cost-per-click (eCPC)
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About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 447 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two. Select 2 Correct ResponsesMultiple correct
- 2Two of these bidding strategies can be used in a Standard Shopping campaign. Which are they? Choose two. Select 2 Correct ResponsesMultiple correct
- 3What are two features of a Standard Shopping campaign? Choose two. Select 2 Correct ResponsesMultiple correct
- 4If you’re preparing for the Google Ads Shopping Certification , it’s essential to understand the evolution from Smart Shopping campaigns to Performance Max — a shift that Google itself is pushing. In the exam, you’ll often be asked: In this article, you’ll get a clear comparison between the two, informed by real exam-style logic. Smart Shopping campaigns were designed to automate : They combine Standard Shopping Ads with Display remarketing , and require minimal inputs from the advertiser.Multiple correct
- 5What are two means of upgrading all of your Smart Shopping campaign to Performance Max at once? Choose two. Select 2 Correct ResponsesMultiple correct
- 6Alex has only a limited budget, and he needs to use it effectively. How do Smart Shopping campaigns simplify the process of advertising with a limited budget?