A startup wants to test a new product to determine their initial cost per acquisition. Which bidding strategy can help them achieve this objective?

The startup should use Maximize conversions. When a product is brand new there is no conversion history, so the business does not yet know what an acquisition costs — which means it cannot set a sensible Target CPA. Maximize conversions solves that: it spends the available budget to get as many conversions as possible without requiring a target, and the resulting cost per acquisition shows what the market actually charges. That figure then becomes the evidence for the next decision. Once enough conversions have accumulated, the advertiser can add a Target CPA based on real data, or move to value-based bidding if conversions differ in worth. Setting a target too early is the common mistake: an invented target that is too low starves the campaign of impressions and produces too little data to learn from, delaying exactly the answer the test was meant to provide.