Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?
The advertiser will receive more bids in the auction.
The ad will lead to a higher cost-per-click for the advertiser.
The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%.
The higher expected click-through rate will lead to a higher Ad Rank.
Correct Answer
The higher expected click-through rate will lead to a higher Ad Rank.
Topics in this question
About the Google Ads Search Certification
The Google Ads Search Certification proves you can build and optimise Search campaigns that hit a business goal.
Exam guide and all 213 Google Ads Search questions →Related Google Ads Search questions
- 1Your marketing company has created an enticing ad that receives many clicks relative to impressions. What effect could the ad have on the Google Ads auction?
- 2You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you? Select 2 Correct ResponsesExplainedMultiple correct
- 3You’re a marketing executive who has been charged with planning an online advertising budget each month and you decided to use Google Ads’ Performance Planner to assist your efforts. What are two advantages Performance Planner offers you? Select 2 Correct ResponsesExplainedMultiple correct
- 4Which of the following is one of the six key factors used by the Google Ads auction?Explained
- 5You’re marketing a new line of plumbing services and need to reach more consumers, but you have a set budget you can’t exceed. Which benefit of Google Ads could help you achieve your goal? Select 2 Correct ResponsesExplainedMultiple correct
- 6Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?Explained