An eCommerce brand wants to build better resilience against browser restrictions and maximize their website data. What's the recommended next action?

The recommended action is to upgrade to Google tag gateway. Browser restrictions, tracking prevention, ad blockers and script failures all reduce the number of conversions a website can record, and missing conversions do more damage than under-reporting alone: Smart Bidding learns from that data, so gaps distort which clicks the system considers valuable. Google tag gateway serves tagging through the advertiser's own first-party infrastructure, making measurement more durable in that environment and recovering conversions that would otherwise go unrecorded. It fits the data strength pillar, and pairs naturally with enhanced conversions, consent mode and offline conversion imports, which close different gaps in the same picture. The result is not only better reporting but better bidding, because the model finally sees most of what the campaigns actually produced.