Google Ads Search Advertising Certification

Which statement about ad extensions isn’t true?

4 answer options

You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1.

3 answer options

To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on

4 answer options

Dynamic search ads would be most helpful for:

4 answer options

Small-business owner Marcos set up his Google Ads campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?

4 answer options

You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices.

4 answer options

A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?

4 answer options

You have a maximum cost-per-click (max. CPC) bid of £2 for a keyword. To determine the prospective impact of raising this bid to £3, you could use:

4 answer options

One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the:

4 answer options

Your average bid is £10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when Google Ads sees an auction that’s more likely to lead to a sale?

4 answer optionsMultiple correct

Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?

4 answer options

The majority of consumers want ads customized to their:

4 answer options

You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.”

4 answer options

An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

4 answer options

Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.”

4 answer options

Adwords Editor lets users do all of these things except:

4 answer options

To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:

4 answer options

Which is a best practice for optimizing a landing page for Google Ads?

4 answer options

What can you learn from attribution reports?

4 answer options

How would you determine the clickthrough rate (CTR) for a client’s search ads?

4 answer options