Google Ads Search Advertising Certification
One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the:
Maximum CPC bid of the ad showing one position lower on the page.
location targeting of the ad showing one position lower on the page.
cost-per-thousand impressions (CPM) of the ad showing one position lower on the page.
Ad Rank of the ad showing one position lower on the page.
Correct Answer
Maximum CPC bid of the ad showing one position lower on the page.