You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.”

Question

Accepted Answer

create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords

Answer

increase the budget for all of her campaigns that contain these queries as keywords

Answer

lower the budget for all of her campaigns that contain these queries as keywords

Answer

increase the bids for the keywords that include the terms “boat,” “snorkeling,” and “beachside”